The Alec Bradley Project 40 cigar want to ask a question. We all know cigars are relaxing, but can a great one really improve your whole life’s outlook? That’s what Project 40 aims to find out. There’s an idea that fifty percent of your happiness is genetic, ten percent is circumstance, and the rest is all mental. Alec Bradley wants to make up for that missing forty percent. With all the turbulence, all the chaos we experience everyday, here is a cigar that wants nothing more than for you to find a little more joy in your life. That is what makes Alec Bradley Project 40 more than just a cigar.