Project 40 claims that 50% of your happiness derive from genetics, 10% is based on circumstances and the other 40% controlled by your own mindset. Alan Rubin, Co. founder of Alec Bradley cigars, explained that “Project 40 is the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body. Similar to music, cigars have a calming effect that allows us to feel in control as well as feel rewarded. A proper blend, price, and experience has been developed for your enjoyment. Take control of your happiness.” We all know cigars have the power to relax the body and cheer the soul!
Alec Bradley Project 40 features Nicaragua wrapper, Brazilian Habano binder and Nicaraguan fillers. The result is a medium strength profile cigar that delivers notes of cedar, nuts, and spices. It was given a 93-point rating by Cigar Aficionado because the draw is very smooth, and the burn is even and consistent. Be part of this project and add more happiness to your life effortlessly.